Demographics and Psychographics.

 blog tasks




1) What information do media companies use to create a demographic profile of their audience?

 age, gender, income, education and occupation.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?   

It makes it easier for you to reach your target customer


3) What are the seven different Pychographic groups?

lifestyle 

values 

personality 

social statues 

psychographics 

opinions 

attiudes 

interest 


4) Write a brief summary of what each Psychographic group is seeking or motivated by.
 the underlying reasons or desires that drive individuals to take specific actions or make certain choices. In the realm of psychographic

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I THINK I FIT IN OPINIONS BECAUSE PEOPLE HAVE DIFFRENT OPINIONS , AND MY PERSONALITY IS DIFFRENT BETWEEN OTHERS AND MORE OF LIFESTYLESS I KEEP MY LIFESTYLE TO A LIMIT.

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